Working for buyers and sellers who refuse to settle for ordinary outcomes in the Melbourne property market.
At Lux Buyers Agents we are focused on your future and unlocking your full potential in your journey to successfully secure your ideal property. We help you get it right the first time.
We are the Melbourne Inner North & North West property market experts, working with you to identify your unique property requirements and deliver that property at the right price.
Whether it’s expanding your property portfolio, creating a game plan to map out your property portfolio, investing in A-grade assets, buying your first home, upsizing, downsizing or even planning for retirement. Lux Buyers Agents are the right team to have on your side, every step of the way.
I’m Rob Panetta, Director of Lux Buyers Agents and this is where it all started.
Working in construction my entire career day in and day out building homes for other people I became passionate about the property market and how individuals just like you were using it to make their ambitions and financial dreams come true.
After spending years of my life working hard towards financial freedom and acquiring a property portfolio I wanted to help others do the same.
I wanted to make it easier, save you from making the same mistakes I did and get them on a path to success sooner. I had spent years stumbling my way through before I finally understood what I needed to do in order to be successful and get myself on a direct course to my goals and ambitions.
From there Lux Buyers Agents was born, helping owner-occupiers based in Melbourne and specifically specialising in the Inner North & Inner North West of Melbourne.
We have also helped many investor clients purchase right around Australia to achieve their goals and dreams. Whether that be buying their first home, upsizing, downsizing, flipping, setting themselves up for retirement or creating consistent passive income we have helped them all and now we want to help you too.
We want all of our clients to have access to the best properties in Melbourne for their needs and we want to be transparent and honest about what is really achievable and what is a pipe dream.
We aren’t here to make property investing sound like a fairy tale because it’s not. What we are here to do is make strategic plans that take you on a journey to achieve real long term success and to us that’s better than any fairy tale.
We had a fantastic experience with Rob. He has strong relationships with agents and finds great properties – ultimately finding us a bargain deal.
With on the ground expertise and a thorough due diligence process – I could not have asked for a better outcome.
Thanks Rob
As novices in a competitive market, Rob helped us buy our house quicker – and at at a better price – than we would have without him.
He steered us away from bad decisions. He helped us speed up our search with video inspections of places we didn’t have time so see. And whenever it came time to negotiate, Rob’s experience made us feel confident in our position.
This was our first time using a Buyer’s Agent and we couldn’t be more thrilled with Rob’s help. What was a daunting task was made so simple with Rob guiding us each and every step of the way.
We are delighted with our investment property purchase and know that Rob had our best interests of heart throughout the entire process. Thanks so much!
As a fhb, I found the process of house hunting to be overwhelming and discouraging.
Rob took away the stress of house hunting and helped me find something that ticked pretty much all my boxes.
Rob was always quick to respond, hear out my concerns and be transparent with me. This was a time where having a middle man was 100% beneficial, 10/10 would recommend.
Wanted to take a moment to thank Rob for his tireless work in helping us find a property.
New to the market and in a region we weren’t familiar with, Rob gave us confidence and was the driving force behind us getting a great result.
If you want an advocate that won’t give up until you succeed, speak to Rob.
Clear answers to what matters most when buying or selling property.
THE BRIEF
We turn your goals into a clear, actionable property brief.
– Clarify goals, time horizon, budget, and borrowing capacity
– Set preferred property types, condition, and renovation appetite
– Map target suburbs and micro‑locations aligned to growth and amenity
– Capture future plans, value‑add potential, and exit strategy
– Use the brief to screen the market and generate a focused shortlist
RESEARCH & SHORTLIST
We source and vet properties beyond the open market.
– Leverage our Melbourne network to find on- and off-market opportunities
– Match options to your brief, expanding choices not available to the public
– Conduct thorough research and due diligence on each property
– Deliver a concise shortlist with a written appraisal and pricing guidance
PERSONAL STRATEGY
We prioritise the best options and plan how to secure them at the right price.
– Re‑evaluate the shortlist against goals, risk, and value
– Rank properties by upside and fit to your brief
– Set target price, terms, and negotiation or auction tactics
– Execute the acquisition strategy to secure the property
DUE DILIGENCE & NEGOTIATION
Expert negotiators who secure the right property on the right terms.
– Assess leverage points to shape strategy for each property and seller
– Execute clear tactics for auction day, including bidding and post-pass-in negotiation
– Run pre-auction offers or private treaty negotiations to control timing and price
– Optimise terms, conditions, and settlement to meet your goals and budget
SECURE & SUPPORT
Support continues after purchase to implement your tailored strategy.
– Assist with tenant acquisition and property management setup
– Coordinate renovations or extensions with vetted trades
– Advise on selling your existing home and optimal timing
– Provide ongoing reviews and guidance to keep your plan on track
Deep knowledge of Melbourne’s property cycles to help you avoid mistakes.
Every decision is made to move you closer to your long-term financial goals.
We remove emotion and rely on data, numbers, and market reality.
We teach you how the market works, so you don’t overpay.
We help you get it right the first time.
The Lux Story - Who We Are
Hi and welcome to Lux Buyer’s Agents. We are really excited to have you here.
I’m Rob Panetta, Director of Lux Buyers Agents and this is where it all started.
Working in construction my entire career day in and day out building homes for other people I became passionate about the property market and how individuals just like you were using it to make their ambitions and financial dreams come true.
After spending years of my life working hard towards financial freedom and acquiring a property portfolio I wanted to help others do the same.
I wanted to make it easier, save you from making the same mistakes I did and get them on a path to success sooner. I had spent years stumbling my way through before I finally understood what I needed to do in order to be successful and get myself on a direct course to my goals and ambitions.
From there Lux Buyers Agents was born, Helping owner-occupiers based in Melbourne and specifically specialising in the Inner North & Inner North West of Melbourne. We have also helped many investor clients purchase right around Australia to achieve their goals and dreams. Whether that be buying their first home, upsizing, downsizing, flipping, setting themselves up for retirement or creating consistent passive income we have helped them all and now we want to help you too.
At Lux we want to do things differently and do them right.
We want all of our clients to have access to the best properties in Melbourne for their needs and we want to be transparent and honest about what is really achievable and what is a pipe dream.
We aren’t here to make property investing sound like a fairy tale because it’s not. What we are here to do is make strategic plans that take you on a journey to achieve real long term success and to us that’s better than any fairy tale.
Lux Buyers Agents - Helping you get it right
At Lux Buyers Agents we are focused on your future and unlocking your full potential in your journey to successfully secure your ideal property. We help you get it right the first time.
We are the Melbourne Inner North & North West property market experts, working with you to identify your unique property requirements and deliver that property at the right price.
Whether it’s expanding your property portfolio, creating a game plan to map out your property portfolio, investing in A-grade assets, buying your first home, upsizing, downsizing or even planning for retirement. Lux Buyers Agents are the right team to have on your side, every step of the way.
